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Retail / Streetwear / E-commerce Concept
Unheardof Brand
A brand showcase concept for a real Downtown Cincinnati streetwear boutique — not a working store.
Design direction
A brand-storytelling showcase, not an e-commerce clone — no cart, checkout, or accounts anywhere. Built around the real 2008 founding story, the shoe-wall centerpiece, and real storefront/interior photography.
What the redesign addressed
- The real site is a full Shopify store; this concept deliberately scopes down to what a portfolio piece needs — brand story and visual identity — rather than rebuilding checkout/inventory that wasn’t asked for.
- Category browsing is presented as clearly-labeled sample categories, so nothing here is mistaken for a live, working store.
Key improvements
- A dedicated brand-story page (founding, name origin, in-store artwork) instead of story fragments spread across the site.
- A real photo gallery of the actual store interior.
- Clear, honest “sample categories” labeling anywhere products are shown.
Mobile & desktop preview
About this project: Unheardof Brand is a real business. This site is an
unsolicited redesign concept built by Snyder Creative Studio to demonstrate design
and development quality — it was not commissioned or paid for by Unheardof Brand, and
it is not their live website. It is not currently deployed publicly.
Want something like this for your business?
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