Skate shop · Lifestyle retailIndependent redesign concept
Blacklist Boardshop
A modern lifestyle-retail experience for a real two-location skate shop in Lawrenceburg, IN and Cincinnati, OH — energetic, product-forward, and honest about what’s a showcase and what’s a store.
Two shops. One crew. Zero template energy.
Designed
A five-page brand showcase: home, about (the 2004 story), shop as a guide to how the store is organized, locations and contact.
Intended to
Read as two genuinely separate shops with one shared identity — amber for Lawrenceburg, teal for Cincinnati — rather than one generic “our stores” block.
Considerations
Real storefront and crew photography, bold condensed type, category cards with honest “sample” labels, and a deliberate CSS pattern wherever no product photo existed — never stock imagery.
Shop. A guide to how the shop is organized in-store — hardgoods, softgoods, footwear — labeled clearly as a showcase, not live inventory.01 / 04
Find your local. Each storefront photographed, color-coded and described on its own terms.02 / 04
Personality, controlled
Energy without noise.
Red exists as a single rule and a highlight color — never as a background. Everything else is black, white and photography, which lets the shop’s own deck wall and shoe wall bring the color.
On mobile, the two location buttons sit under the headline so a visitor picks a shop before anything else.
About. Born in Lawrenceburg, 2004 — archival crew photography and a real timeline.
Locations. Hours, directions and a call button per shop.03 / 04
Design details
Black. Red. Two accents.
A home for skateboarders.Heavy condensed uppercase display · plain sans for body
Amber marks Lawrenceburg, teal marks Cincinnati — consistently, on every page.
Responsive. Category cards at desktop width; the location list at 390px.04 / 04
About this project. Blacklist Boardshop is a real business. This site is an independent redesign concept built by Snyder Creative Studio as a design exercise — it was not commissioned or paid for by Blacklist Boardshop, it is not their website, and it has never been deployed for them. The interactive demo linked above is hosted on snydercreativestudio.com for portfolio purposes only. No client relationship, approval or results are claimed.
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