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Skate Shop / Retail

Blacklist Boardshop

A brand showcase concept for a real two-location skate shop in Lawrenceburg, IN and Cincinnati, OH.

Redesign Concept Not a paid or commissioned project
Blacklist Boardshop website — desktop homepage screenshot

Design direction

Two real locations, kept clearly distinct throughout with separate accent colors (amber for Lawrenceburg, teal for Cincinnati), separate cards, and separate structured data — rather than blending them into one generic “our stores” section.

What the redesign addressed

  • Two locations with different histories and hours needed to read as genuinely separate, not a copy-pasted second card.
  • Several product subcategories had no real photo available; rather than use stock photography, those use a deliberate CSS pattern and label instead of a broken image or a stock photo.

Key improvements

  • Color-coded, clearly separated location sections.
  • Real 2004-founding brand story and archival crew photography.
  • Honest “sample, not live inventory” labeling anywhere product categories are shown.

Want something like this for your business?

Tell me about your project and I’ll take a real look at what you have now — no obligation, no generic sales pitch.

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